Neuroscience behind Buy-Now-Pay-Later

The science behind Buy-Now-Pay-Later:

• “Neuroscientists have found that asking people to pay money activates the same brain regions as physical pain – we have learned to be wary of paying for things in the same way as we avoid hot cookers or electrical sockets,”
• “But anything that still allows us to get the positive reward from buying something, without the negative pain of paying in that moment, will make it easier for people to spend more money,”