The science behind Buy-Now-Pay-Later:
- “Neuroscientists have found that asking people to pay money activates the same brain regions as physical pain – we have learned to be wary of paying for things in the same way as we avoid hot cookers or electrical sockets,”
- “But anything that still allows us to get the positive reward from buying something, without the negative pain of paying in that moment, will make it easier for people to spend more money,”
Vibhu Arya is a fintechFintech fintech
Short for financial technology, refers to tech-enabled innovation in financial services. and payments expert with 15+ years of experience simplifying how money moves across digital and retail ecosystems. He’s led strategy and partnerships at Citibank, Adyen, and IKEA, and helped scale fintech startups (Snapdeal, iPaylinks) to $1B+ valuations. Vibhu’s expertise spans cards, crypto, cross-border, and real-time payments. He is the founder of PaymentsPedia.com, where he writes about the future of payments.
📧 vibhu@paymentspedia.com | LinkedIn