🔍 Why Cross-Border Payments Matter for Chinese Businesses
China is the world’s largest exporter and a dominant force on global e-commerce platforms like Amazon, eBay, and AliExpress. Chinese merchants, especially SMEs and large sellers, need:
- Local currency receiving accounts to collect sales in USD, EUR, GBP, etc.
- Efficient CNY/CNH remittance options to repatriate earnings to China.
- FX risk mitigation tools for margin protection.
- Regulatory compliance with SAFE (State Administration of Foreign Exchange) rules.
🧠 Core Concepts: How It All Works
1. Virtual IBANs and Local Receiving Accounts
Virtual IBANs (International Bank Account Numbers) are issued by regulated entities (banks or fintechs) to allow users to receive money as if they had a local bank account in that currency region.
- Example: A Chinese seller on Amazon US can receive USD via a Payoneer-issued US-based virtual account.
- These accounts are “virtual” because the funds are pooled under a master account, but uniquely tagged for reconciliation and compliance.
2. CNY vs CNH Remittance
- CNH (offshore RMB) is used in international settlements, while CNY (onshore RMB) is controlled within mainland China.
- Fintechs must convert CNH to CNY and ensure cross-border remittances are compliant with SAFE’s capital flow rules and PBOC regulations.
📊 Market Sizing & Opportunity
Metric | Estimate |
---|---|
Cross-border eCommerceeCommerce ecommerce Commercial transactions conducted electronically on the internet. Includes digital payments, shopping carts, and fraud prevention. exports from China (2024E) | $316 billion (Source: iiMedia) |
% handled via digital payment rails | >80% |
SME sellers needing FX services | 5M+ |
Average FX margins charged by PSPs | 0.4% to 2.5% |
With rising compliance and seller sophistication, the value-added FX and treasury services are becoming as important as just “getting paid.”
🏢 Key Players & Comparative Matrix
Provider | Virtual IBAN Support | FX Conversion | CNY Remittance | E-Commerce Platforms | Regulatory Edge |
---|---|---|---|---|---|
LianLian Global | ✅ 130+ currencies | ✅ Yes | ✅ SAFE-compliant | Amazon, Shopify | PBOC-licensed |
PingPong | ✅ 15 currencies | ✅ Yes | ✅ Automated SAFE filings | Amazon, Etsy | SAFE-compliant |
WorldFirst | ✅ 20+ currencies | ✅ Yes | ✅ Via Ant Group | 130+ marketplaces | Backed by Ant Group |
Payoneer | ✅ Multi-currency | ✅ Yes | ✅ CNY/CNH supported | Amazon FBA, Shopee | Globally regulated |
XTransfer | ✅ SME-focused | ✅ Yes | ✅ Cross-border simplified | Tailored for B2B | SAFE-compliant |
Sunrate | ✅ B2B treasury focus | ✅ Yes | ✅ Yes | Trip.com, Shein | PBOC/MSB registered |
Thunes | Indirect (partner model) | ✅ Yes | ✅ Partner network | Emerging market focus | Licensed in SG, EU |
Nium | ✅ VANs (multi-currency) | ✅ Yes | ✅ Real-time remittance | Global payouts | MAS, EU licenses |
Revolut | ✅ For business users | ✅ Yes | ✅ Low-cost options | B2B usage | FCA-regulated |
iPayLinks | ✅ Likely supported | ✅ Yes | ✅ CNH/CNY routes | Cross-border retail | Chinese PSP |
🔁 Operational & Regulatory Flow
- Collection: MerchantMerchant merchant An individual or business that accepts payments in exchange for goods or services. receives sales into a local currency virtual IBAN.
- FX Conversion: Funds are converted from USD/EUR/GBP to CNH (offshore RMB).
- Repatriation:
- FintechFintech fintech Short for financial technology, refers to tech-enabled innovation in financial services. submits required documentation (e.g., tax, invoices) to SAFE.
- Funds move via licensed banks or money transfer operators to CNY accounts.
- Treasury/Reporting:
- Reporting to PBOC/Safe and reconciliation to marketplace earnings.
🏦 Tech Stack Enablers
- API-based virtual accounts (e.g., Nium, Payoneer).
- Treasury management tools for batch processingBatch Processing batch-processing Grouping and processing transactions in bulk, typically at the end of the business day. and FX hedging.
- Regulatory technology (RegTechRegTech regtech Regulatory technology solutions that help financial companies comply with laws and regulations.) for KYC, transaction monitoring, and SAFE reporting.
- Smart routing and partnerships with licensed entities (e.g., Thunes or Sunrate leveraging partner bank rails).
🧱 Key Challenges
- Capital Control: China’s outbound money movement is tightly regulated. Only SAFE-approved channels and documentation-heavy processes are permitted.
- Reputational Scrutiny: Some providers (especially those with crypto links) face risk of de-platforming.
- FX Spread Visibility: Many providers bundle FX margin into conversion, which reduces transparency for merchants.
- Changing Compliance: Dynamic updates to SAFE/PBOC and CBIRC rules can impact flows.
💡 Strategic Implications
For Chinese sellers and platforms:
- Multi-provider strategy is common: Using one for Amazon, another for Shopify, based on fees and service quality.
- FX optimization is a growing priority: Margins are thin, and even 10–20bps saved per transaction scales significantly.
- Regulatory trust matters: Firms like XTransfer that work closely with Chinese regulators win long-term clients.
For global PSPs:
- Opportunity to white-label FX and treasury solutions for Chinese partners.
- Rising demand for compliance-as-a-service in B2B/B2C Chinese trade corridors.
- Growing interest in stablecoins and programmable money (e.g., USDC rails to CNH walletsWallets wallets See Digital Wallets.) as the next leap, pending regulatory clarity.
🚀 What’s Next?
- StablecoinStablecoin stablecoin A type of cryptocurrency pegged to a stable asset (like USD), used to avoid volatility in crypto transactions. rails for cross-border settlementSettlement settlement The process of transferring funds from the issuer to the acquirer.: Already being explored in Hong Kong/SG.
- Programmable payments using smart contracts (escrowEscrow escrow A financial arrangement where funds are held by a third party until a transaction's terms are met., milestone-based) in trade finance.
- Deep FX personalization and AI-led routing for lowest cost.
- Partnerships with customs, logistics, and tax authorities to build all-in-one seller solutions.
📘 Summary
Chinese cross-border sellers now demand more than just “receive and withdraw.” Fintech leaders offer:
✅ Virtual IBANs to receive locally
✅ Compliant FX and CNH-CNY repatriation
✅ Deep integration with e-commerce platforms
✅ Real-time treasury and reporting tools
This space is crowded yet specialized, with players like PingPong, WorldFirst, and XTransfer leading the charge in compliance-first growth—while global firms like Nium and Payoneer bring scale and innovation.
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Vibhu is a global payments leader and PhD researcher in real-time payments, dedicated to making payments simpler, smarter, and more inclusive. With 20 years of payments experience across Citibank, Adyen, IKEA, Snapdeal, iPayLinks — and markets spanning India, China, Southeast Asia, Europe, and Australia— he brings a truly global perspective to the future of money. Vibhu is also the founder of PaymentsPedia.com, a knowledge hub where he shares insights on cards, crypto, cross-border flows, and real-time rails.📧 vibhu@paymentspedia.com | LinkedIn