PaymentsPedia & Vibhu Arya
PaymentsPedia is my way of giving back — a platform where deep domain expertise meets real-world storytelling across fintechFintech fintech Short for financial technology, refers to tech-enabled innovation in financial services., crypto, and the future of money.
It’s both a strategic payments consulting practice and a global knowledge hub, built to help businesses unlock growth through smarter payment strategies — and to spotlight the people, platforms, and products shaping tomorrow’s financial ecosystem.
I’m Vibhu, a global payments executive with over 20 years of leadership experience across banking, fintech, crypto, and eCommerceeCommerce ecommerce Commercial transactions conducted electronically on the internet. Includes digital payments, shopping carts, and fraud prevention.. I’ve worked at the intersection of strategy, innovation, and infrastructure across India, Singapore, China, UAE, the UK, and now Australia .
I’ve led fintech scale-ups to unicorn status, built cross-border infrastructure, and advised C-suites on real-time payments, embedded finance, and crypto integration.
💼 A quick snapshot of my journey:
- Citibank (NYSE: C) – SME & DFI-backed financing | India, UAE
- Adyen (AMS: ADYEN) – Unified commerce & acquiring for enterprise merchants | APAC
- Delivery Hero / Foodpanda (ETR: DHER) – Built fintech stack across 50+ markets | €25B+ | APAC
- Zai (Private) – Embedded finance & RTP APIs | Australia, Singapore
- iPayLinks (Private) – Cross-border acquiring & settlements | China, SE Asia
- Snapdeal (Private) – eCommerce unicorn | India | $1.5B valuation
- IKEA ANZ (Private) – Led omnichannel payments and financial services | Australia & New Zealand
My domain expertise spans:
🔹 Crypto paymentsCrypto Payments crypto-payments
Payments made using cryptocurrencies such as Bitcoin, Ethereum, or stablecoins, often processed through crypto wallets or exchanges., stablecoins, CBDCs, tokenized loyalty
🔹 Issuing, acquiring, RTP/FPS, FX/remittance
🔹 Payment gateways, checkout UX, embedded finance
🔹 Omnichannel retail payments and platform monetization
Whether you’re a fintech founder, an enterprise expanding globally, or a professional navigating the payments landscape, PaymentsPedia can support you.
📬 To explore consulting or collaboration: vibhu@paymentspedia.com